Kansas Athletics and Deloitte Enter into First-of-its-Kind Partnership

A New Era of Innovation and Growth for the Jayhawks

In a groundbreaking move, Kansas Athletics has joined forces with Deloitte, a leading global provider of audit, consulting, tax, and advisory services, to form a first-of-its-kind partnership. This innovative collaboration will leverage Deloitte's expertise in data analytics, fan engagement, and digital transformation to elevate the Jayhawks' athletic program to new heights.

Key Focus Areas of the Partnership

The partnership between Kansas Athletics and Deloitte will encompass a wide range of initiatives, including:

• Data-driven insights to enhance decision-making and improve performance across all sports programs.
• Personalized fan experiences through the development of mobile apps, interactive content, and targeted marketing campaigns.
• Digital transformation of the athletic department's operations, including the implementation of cutting-edge technologies to streamline processes and improve efficiency.

Benefits for Kansas Athletics

This partnership will provide Kansas Athletics with numerous benefits, including:

• Access to Deloitte's world-class expertise in data analytics, fan engagement, and digital transformation.
• Enhanced decision-making capabilities based on data-driven insights.
• Improved fan experiences that will increase engagement and loyalty.
• Streamlined operations and increased efficiency through the implementation of innovative technologies.

Overall, this partnership represents a significant step forward for Kansas Athletics. By leveraging Deloitte's expertise and resources, the Jayhawks are poised to become a leader in the integration of technology and data analytics into their athletic operations. This will ultimately lead to improved performance, a more engaged fan base, and a stronger athletic program.